In this project, I will utilize Adobe InDesign, Adobe Illustrator, and Adobe Photoshop to develop an advertising campaign for PayPal. The goal is to ensure that all advertisements possess a cohesive visual identity, reflecting the brand's values and aesthetics. However, each ad should be uniquely designed to avoid appearing as a repetitive version of the same concept. To achieve this, I will focus on incorporating typography as the primary design element throughout the campaign.
